How Will Augmented Reality Impact eCommerce Mobile Applications?
Augmented reality is a dazzling technology that extends the power of mobile apps on smartphones and tablets. Leveraging AR devices, AR application development company in Frisco can develop apps for multiple platforms and do more with hybrid app development.
Since 83.72% of users have smartphones (according to Statista), the iPhone application development company in Virginia expects to benefit from this technology.
In the commercial world, augmented reality has changed everything. By allowing people to test products more creatively, the gap in product reliability has been narrowed, especially in e-commerce.
In this blog, we will discuss the role of augmented reality in mobile app development services as well as its importance in designing futuristic app solutions.
In fact, in the year 2022 and beyond, Augmented Reality has the potential to revolutionize the entire mobile app development domain.
What is the impact of Augmented Reality on the development of mobile applications?
Let’s take a look at how augmented reality mobile apps are changing relationships between businesses and customers.
Increase brand awareness:
AR/VR solutions form better brand awareness and create stronger marketing. The implementation of AR/VR technologies can boost your brand and make it modern, advanced, innovative and interesting. Consumers always want to return to those companies that have taken care of them and have given them the best experience of using their services. This increases customer loyalty and their inclination to buy your products.
Appeal to new clients:
Developing extended reality solutions in e-commerce is a great way to attract a new generation of consumers. Generation Y and Z is difficult to surprise with something. Virtual and augmented reality will help create exactly that WOW effect and attract more attention from buyers. Furthermore, since they are the ones who set the trends in the consumption of certain items, then surprising them is the only and correct way to increase the purchase of the company’s products.
Improve customer relationships:
The immersive experience that AR offers gives eCommerce brands the opportunity to not only engage with new consumers but also build a long-lasting and trusted relationship with them. Augmented reality technology helps increase engagement between consumers and eCommerce brands, which can ultimately result in higher conversion rates.
Research from Facebook’s AR partner Vertebrae has shown that retailers that have used AR technology during the Covid-19 pandemic are seeing a 19% increase in customer engagement. Additionally, customer conversion rates increase by 90% for consumers who engage with AR compared to those who don’t.
Reduce customer return rates:
As consumers continue to prioritize online shopping, high return rates are one of the biggest problems facing online retailers. According to Mobile app development company in Virginia research found that 49% of UK online shoppers had returned items purchased in the past year, and that figure rises to 60% when consumers are between 16 and 34 years old.
Tackling the question of why customers are returning products, a large-scale 2019 report from UPS surveyed 18,000 global online shoppers. They found that the main reason was faulty or damaged products at 30%, but this was closely followed by 27% of consumers who said they returned products because “they weren’t as described.”
As augmented reality technology offers an immersive experience with 3D visualizations, virtual try-ons, and product demonstrations, AR gives consumers the unique opportunity to try before they buy. As a result, augmented reality technology helps combat high return rates as customers can make an informed purchase, ultimately leading to reduced return rates.
Future of Augmented Reality in eCommerce:
Augmented reality can bridge the gap between the shopping experience felt in physical stores and online. The gap has become even wider due to the Covid-19 outbreak, which has forced retailers to close their doors, preventing customers from physically handling products.
Customers get a realistic view using augmented reality in digital eCommerce marketing, allowing them to connect with products in real time from anywhere in the world. Additionally, augmented reality fashion e-commerce has more potential for success, as shoppers can now visualize the clothing or product and make better decisions.
One such successful example of augmented reality e-commerce related to the fashion industry is Vertebrae and MOSCOT’s collaboration to incorporate virtual try-on features.
Customers can use the 3D model to view the designs from all angles, and then use augmented reality technology to see the glasses projected onto their faces, taking into account their specific facial features. MOSCOT claims that conversion rates have more than doubled since implementing the technology, with overall revenue increasing among customers who used 3D and VR by 174 percent.
IKEA, an early adopter of augmented reality, pioneered the use of this technology in online shopping. It launched the IKEA Put app in 2017, which allows customers to place thousands of items in their homes with 98% accuracy.
The bottom line:
Retailers are just beginning to explore the possibilities that AR integration offers them. Merging technology with the demands of e-commerce gives businesses a unique opportunity to connect with their customers and provide better buying opportunities.
Emerging technology also comes with new privacy concerns. According to the iPhone application development company in Texas and Innovation Foundation, AR’s “potential to continuously collect, analyze and display personal data in real-time” may challenge current norms. The nonprofit organization argues that as more companies adopt AR, the social and legal definitions of privacy and public space may need to change and adapt.
Chatbot development offers the most powerful and convenient way to streamline customer interactions. USM Business Systems, as an AR app development company in USA, uses robust technology that allows us to quickly build and deploy smart chatbots on a wide number of channels such as Slack, Facebook, WhatsApp, SMS, Telegram, and many more.
About the Author
I am a passionate content writer and blogger who has written a number of blogs for mobile app development. Being in the blogging world for the past 3 years, I am currently contributing tech-laden articles and blogs regularly to USM Systems. I have a competent knowledge of the latest market trends in mobile and web applications and express myself as a huge fan of technology.
